How to Get On Top of the Google SERP: A Practical Guide

By implementing these on-page SEO techniques, you can improve your website’s SEO Anomaly visibility on Google and increase your chances of ranking higher in search results. Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. For how to rank higher on Google, you first need to optimize your website page with relevant keywords. Internal linking is the process of adding links to web pages that lead to other pages on the same website. It’s easy and profitable to build a web of internal links, but some content marketers treat this like an afterthought.

how to rank on google

Make Your Site Mobile-Friendly

how to rank on google

With the right combination of Shopify SEO tracking and indexing tools. Introduction to Statistics is our premier online video course that teaches you all of the topics covered in introductory statistics. I have a Masters of Science degree in Applied Statistics and I’ve worked on machine learning algorithms for professional businesses in both healthcare and retail. I’m passionate about statistics, machine learning, and data visualization and I created Statology to be a resource for both students and teachers alike. My goal with this site is to help you learn statistics through using simple terms, plenty of real-world examples, and helpful illustrations. Google uses alternative text (alt text) to understand the subject matter of an image.

how to rank on google

Ad Relevance & Quality Score

how to rank on google

So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme. In truth, there are thousands of articles, guides, and tutorials published about SEO every year. Most of these guides are either very introductory or broad, or go to the opposite end of the spectrum and cover a very specific topic.

Creating Value

This part is easier to do after choosing a niche, when you have a better understanding of who your ideal visitor or customer is and what they’re looking for. Tracking and monitoring your SEO results is essential for continuously improving your website’s ranking on Google. By regularly analyzing performance data, you can identify what strategies are working, pinpoint areas for improvement, and make informed decisions to enhance your SEO efforts. Google favors sites that use HTTPS encryption because it provides a secure connection and protects user data during transmission. Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience.

This opens up the Content Gap report, where you’ll see the common keyword rankings among these pages. Look through the results to see if there are any subtopics you can cover. However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2–5. That’s why it’s super important to learn how to check Google rankings and we’ll guide you step by step.

how to rank on google

They’re crucial for making sure your website shows up in relevant searches. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Then explore how to combine email marketing and SEO to boost revenue. When a business is mentioned on several different websites it can give consumers confidence it’s legitimate. When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers.

  • You can also write custom scripts using Google Apps Script to automate repetitive tasks or create entirely new functions.
  • For authority sites, I would never recommend those “manual” tactics.
  • User reviews may be beyond our control, and we’ve included them for comparison, as the keywords included in them also matter.
  • Some options include adding an HTML file or tag, updating your DNS records, or using Google Tag Manager.
  • If other prominent websites on the subject link to the page, that’s a good sign that the information is high quality.
  • Learn more about how deduplication works and how to see omitted results if desired, when deduplication happens.

For a cleaner sequential order, RANK.AVG might be more your style. If you’re planning to embed a video on a web page with little or no text, consider publishing it alongside a written transcript. To verify that the markup was added correctly, use Google’s Structured Data Testing tool. Click this, and you’ll see options to toggle VideoObject markup on or off, and to add attributes. Now, whenever you’re editing a post or page, there should be an option to “Modify current schema” at the bottom of the editor. If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup.

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